Visual Storytelling Beyond the Screen: How Experiences Shape My Design Work

As a graphic designer, I have learned that the most compelling designs often come from experiences outside of the studio. Inspiration is everywhere, from travel and nature to daily routines and personal hobbies. Visual storytelling is not just about creating something that looks good on a screen. It is about conveying ideas, emotions, and stories […]

The Intersection of History and Modernity: What Boston Teaches Me About Design

Boston Bridge

Living and working in Boston has been an incredible experience for me as a graphic designer. The city is a unique mix of history and modernity, where centuries-old buildings sit alongside sleek, contemporary architecture. This juxtaposition offers a constant source of inspiration and teaches lessons about design that go far beyond aesthetics. Boston has shown […]

Color in Motion: How Nature and Travel Inspire My Design Choices By Aileen Wisell

As a graphic designer, color is one of the most powerful tools I have. It can set a mood, communicate a message, or evoke an emotional response. Over the years, I have realized that some of my strongest inspiration comes from the world around me, particularly through nature and travel. Observing how light, textures, and […]

Design on the Move: Lessons a Graphic Designer Learns from Traveling

By Aileen Wisell Travel has always been a huge part of my life, both personally and professionally. As a graphic designer, I’ve learned that stepping out of your familiar surroundings and experiencing new cultures, landscapes, and perspectives can dramatically influence the way you approach creativity. Every trip, whether near or far, offers fresh inspiration that […]

From Coastlines to Cityscapes: How New England Inspires Modern Design

By Aileen Wisell As a graphic designer, inspiration comes from everywhere—colors, textures, architecture, and even the way light falls across a landscape. For me, growing up in New England has been a continual source of creative energy. From the rugged coastlines of Maine to the bustling streets of Boston, this region offers a unique blend […]